GIMAC 17 special focus
- AI and Business
- Digital Transformation
- Cross-cultural Marketing
- Social Media
- Women Entrepreneurship
- Home-based Businesses
- Ethics and Crises
17th Edition · Hybrid Format
Where Islamic values meet contemporary marketing. For academics, practitioners, and policymakers shaping the halal economy and ethical business worldwide.
Submission window closes
20 September 2026
Trusted by & indexed in
Tracks & special topics
GIMAC 17 puts a special spotlight on AI, digital transformation, and women-led entrepreneurship — alongside the established tracks of Islamic marketing, finance, and comparative studies.
Researching any of these topics? Submit your abstract.
Key dates
Participation fees
Hybrid: in-person at Asia Beach Resort or live online.
Save 30% with early bird registration before 1 October 2026.
Register & Pay via PayPalAttending in person? Venue & Travel
A 15-year global community
Sixteen prior editions across the Gulf, North Africa, the Levant, Türkiye, the Caucasus, and Southeast Asia.
Organizing committee
GIMAC is curated by senior academics in Islamic marketing, halal economy, and ethical business — backed by IIMA and partner universities.
Conference Chair
Prof. Baker Ahmad Alserhan
Princess Sumaya University
Jordan
Regional Director
Dr. Ali Hilal AlBagoum
Intl. Islamic Marketing Association
Jordan
Marketing Chair
Dr. Roudaina Houjeir
Higher Colleges of Technology
U.A.E.
Scientific Chair
Prof. Daphne Halkias
Ecole des Ponts Business School
Greece
Chair, Caucasus Region
Prof. Tornike Khoshtaria
North Umbria University
Qatar
Chair, Türkiye
Dr. Mehmet Özer Demir
Alanya Alaaddin Keykubat University
Türkiye
Chair, Türkiye
Dr. Mehmet Bayirli
Alanya Alaaddin Keykubat University
Türkiye
+ 22 more committee members across 12+ countries
Meet the full committeeFrom the Blog
Perspectives on Islamic marketing, halal economy, and ethical business — curated for academics and practitioners.
Marketing 12 min Muslim creators command audiences that mainstream agencies underestimated for a decade. We map the platforms, the rate cards, and the practices that distinguish authentic Muslim influencer marketing from tokenism.
Entrepreneurship 11 min A new generation of Shariah-compliant venture funds is backing Muslim founders building for two billion consumers. We map the funds, the hubs, and the structural innovations making halal venture capital work.
Technology 12 min Islamic FinTech has moved beyond crypto into mainstream digital banking, halal investing apps, and embedded finance. We map the $400 billion-plus ecosystem, the leading players, and what makes Shariah-compliant digital finance distinct.
Marketing 11 min Halal cosmetics is now a $100 billion-plus market, and it's converging with the clean-beauty movement in ways that appeal far beyond Muslim consumers. We examine the ingredients, the certification, and the brands winning shelf space.
Technology 11 min Halal certification has long depended on trust in human auditors. Blockchain traceability is changing that — letting Muslim consumers verify a product's halal chain from farm to shelf. We examine the technology, the standards, and the gaps.
Finance 11 min Conventional insurance contains elements Islamic law prohibits. Takaful re-engineers risk-sharing on cooperative principles — and it is now a $130 billion global market growing faster than the conventional sector. We unpack how it works and where it's heading.
Finance 13 min Green sukuk issuance has crossed $50 billion globally and is reshaping how Muslim-majority economies fund the energy transition. We trace the structural fit between Shariah finance and ESG — and where it strains.
What attendees say
Research from past GIMAC editions published across 15+ peer-reviewed outlets. Publications
GIMAC 17 welcomes submissions from academics, PhD candidates, practitioners, and policymakers working in Islamic marketing, halal economy, Islamic finance, ethical business, and related fields. Co-authored papers are accepted.
Yes. GIMAC 17 accepts full papers and extended abstracts in both English and Arabic. The review process for Arabic-language submissions is handled by Arabic-speaking members of the scientific committee.
Accepted papers are invited for presentation at the conference. Strong papers are then recommended by the scientific committee for submission to one of eight partner publication outlets, including Springer and Emerald indexed journals.
Yes. GIMAC 17 is a hybrid event. Online participants receive a live-stream link and access to the virtual Q&A room. The online registration fee is $150 for all categories.
Registrations completed before 1 October 2026 receive a 30% discount on the standard fee. Fees can be paid via PayPal. A confirmation email is sent after payment is verified.
The conference takes place at Asia Beach Resort & Spa on Cleopatra Beach, Alanya, Türkiye. The nearest airport is Gazipaşa–Alanya (GZP), approximately 45 minutes away by transfer.
Email your paper to the conference chair, or reach out on WhatsApp for fast questions.