Research & Insights

Ideas Shaping the Islamic Economy

Perspectives from the GIMAC research community on Islamic marketing, halal finance, Muslim consumer behaviour, and sustainable business.

The Halal Economy in 2026: Size, Trends & Growth Corridors

The global halal market has surpassed $3.2 trillion. We examine the sectors driving growth, the markets that matter most, and what the numbers mean for academics and practitioners alike.

15 March 2026

12 min read

GIMAC Editorial Team

Read article

9 articles

Research 8 min

The Muslim Gen Z Consumer: Faith, Identity & Digital Commerce

Born into a connected world, Muslim Gen Z consumers are rewriting the rules of brand loyalty — and they expect far more than a halal certificate to earn their trust.

GIMAC Editorial Team

15 April 2026

Marketing 7 min

What Islamic Marketing Really Means — And Why It Gets Misunderstood

Islamic marketing is not a checklist of prohibitions. It is a comprehensive values framework that reshapes how brands build trust, communicate authenticity, and serve communities.

GIMAC Editorial Team

28 February 2026

Technology 9 min

AI, Algorithms & Adab: Navigating Ethical AI in Islamic Business

As artificial intelligence reshapes commerce, Muslim scholars and business leaders face urgent questions about algorithmic fairness, data stewardship, and the boundaries of permissible automation.

GIMAC Editorial Team

14 February 2026

Research 6 min

Sixteen Editions of GIMAC: What the Research Archive Tells Us

A retrospective analysis of sixteen years of conference proceedings reveals the intellectual arc of Islamic marketing scholarship — what it has resolved, what it has opened, and where the field is heading.

GIMAC Editorial Team

5 February 2026

Entrepreneurship 8 min

Women-Led Ventures in the Halal Space: From Modest Fashion to FinTech

Muslim women entrepreneurs are reshaping industries from modest fashion to financial technology, building businesses that are simultaneously values-driven, globally scalable, and culturally rooted.

GIMAC Editorial Team

22 January 2026

Marketing 7 min

Halal Tourism in 2026: How the Travel Industry Is Finally Adapting

Muslim travellers represent a $220 billion market. Hotels, airlines, and destinations are reshaping their offerings — and the most successful are going beyond prayer mats and halal menus.

GIMAC Editorial Team

8 January 2026

Finance 10 min

DeFi, Crypto & the Riba Question: What Blockchain Means for Islamic Finance

Decentralised finance promises to democratise access to financial services — but does it resolve or recreate the problems Islamic finance has always sought to address?

GIMAC Editorial Team

18 December 2025

Research 8 min

Beyond Compliance: The Psychology of Halal Consumer Choice

Why do Muslims choose halal products? The answer is more complex than religious obligation — and understanding it is essential for brands that want durable loyalty rather than mere certification.

GIMAC Editorial Team

4 December 2025

Sustainability 9 min

Sustainability and Islamic Values: A Convergence the World Needs

The principles of Maqasid al-Shariah and modern ESG frameworks share more than a surface resemblance. Exploring how Islamic ethical traditions can enrich — and challenge — contemporary sustainability discourse.

GIMAC Editorial Team

20 November 2025

GIMAC 17 · Alanya, Turkey · October 2026

Present your research at GIMAC 17

Submit your paper on Islamic marketing, halal economy, sustainable business, or Muslim consumer behaviour. Abstract deadline: 30 June 2026.

Submit a Paper

Ideas Shaping the Islamic Economy

The Halal Economy in 2026: Size, Trends & Growth Corridors

More Articles

The Muslim Gen Z Consumer: Faith, Identity & Digital Commerce

What Islamic Marketing Really Means — And Why It Gets Misunderstood

AI, Algorithms & Adab: Navigating Ethical AI in Islamic Business

Sixteen Editions of GIMAC: What the Research Archive Tells Us

Women-Led Ventures in the Halal Space: From Modest Fashion to FinTech

Halal Tourism in 2026: How the Travel Industry Is Finally Adapting

DeFi, Crypto & the Riba Question: What Blockchain Means for Islamic Finance

Beyond Compliance: The Psychology of Halal Consumer Choice

Sustainability and Islamic Values: A Convergence the World Needs

Present your research at GIMAC 17