Keynote Speakers


Professor Marco Tieman, "Towards a halal supply chain and value chain"

Prof. Dr. Marco Tieman is the founder of LBB International, a consulting & research firm specialised in supply chain strategy. He advises clients in the area of procurement, production and supply chain management. He has offices in the Netherlands, Malaysia and a project office in Indonesia. One of the specialisations of LBB is on halal production, halal supply chain management, and halal reputation management.

Prof. Dr Tieman is Professor at Help University (ELM Graduate School), in charge of research on halal supply chain management and halal risk & reputation management. At Help University he teaches the DBA course ‘issues in optimising operations management’, proving insight into how to organise and optimise supply chains. Prof. Dr. Tieman is also Adjunct Professor with Universiti Malaysia Pahang focusing on research on halal blockchains.

Prof. Dr. Tieman has a M.Sc. in Industrial Engineering & Management Science [logistics] from the University of Twente (the Netherlands) and a Ph.D. in Business Management [halal supply chain management] from the Universiti Teknologi Mara (Malaysia).


Prof. Dr. Rana Muhammad Ayyub, "New norm consumerism"

Prof. Dr Rana did his PhD in Marketing from Hull University Business School (HUBS), University of Hull, England, UK. His PhD is on consumer alienation towards Halal. His main research interests include ethnic marketing, food marketing and Islamic marketing. Being an academic, he has tutored the marketing modules to different levels and worked as Research Assistant at HUBS, UK till November 2013.

Prof. Dr Rana holds MBA degree and PGD (Post Graduate Diploma) from IBA, University of the Punjab. His previous qualification includes DVM (Doctor of Veterinary Medicine) and MSc. (Hons.) from UVAS, Lahore. He joined this university in 2004 and was awarded as Best faculty member for the year 2008 at UVAS, Lahore. He secured FFC (Fauji Fertilizer Company) merit-based scholarship for his MBA studies. He has around 20 research papers in ABS ranked and HEC recognized journals on his credit. Notably, he has published in British Food Journal (BFJ), Studies in Higher Education, International Journal of social entrepreneurship and innovation, JAPS, PVJ etc. Some of his research work has been published as a couple of books from a publishing house of Germany. He has attended and presented his research work in UK, Malaysia, Turkey, UAE, Germany and Pakistan in more than 10 international conferences